“#WhoseSideAreYouOn aims to use the power of sport and social media to stigmatise buying of ivory and rhino horn

David Beckham and Prince William launched a campaign to help stigmatise the buying of ivory and rhino horn on Monday.

“Our children should not live in a world without elephants, tigers, lions and rhinos. Enough is enough,” said Prince William, who convened the United for Wildlife group, a coalition of global conservation groups. “It is time to choose between critically endangered species and the criminals who kill them for money.”

The sports-themed slogan – “#WhoseSideAreYouOn” – aims to highlight the slaughter of tens of thousands of animals a year that feeds the illegal trade. It is supported by a host of star names, including Andy Murray, Lewis Hamilton, Rahul Dravid, rugby world cup winner Francois Pienaar and basketball superstar Yao Ming, whose campaign against shark finning is credited with slashing consumption in China.”

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Author:Damian Carrington
Source: The Guardian